Fish For Thought

Encountering a business that resonates so strongly with our own values is a rare occurrence. Upon meeting our online fishmonger colleagues at Fish For Thought, we discovered a profound alignment in our shared core values. Both of our enterprises are dedicated to making a meaningful impact on both people and the planet. We are united in our commitment to support exceptional farmers and fishing communities that offer the finest sustainable British food, championing a cause that runs deep in our collective mission.

Is my fish suitable for home freezing?

The simple answer is Yes! Our vacuum-packed fish makes it really easy to manage your order.

Fresh Fish - simply transfer your fresh fish straight into the fridge until you are ready to use. Note: Whilst you cannot beat the great taste and texture of really fresh fish, we would recommend freezing if you are not planning on eating it within a few days.

Similarly, none of our cooked Lobsters have been previously frozen and can be stored in the freezer to enjoy at a later date. Remember, Lobster must be cooked prior to freezing. Always wrap Lobsters well in clingfilm, or similar, before freezing to prevent them drying out

Frozen Fish - If you have frozen fish in your order, simply transfer straight into the freezer until you are ready to defrost and use.

How do you transport frozen items?

We pack the frozen elements of your order with blue gel packs that are previously frozen down to -42ºC. These specially formulated packs have a much lower point of transition than a standard ice pack. In fact, they become liquid at -18ºC requiring significantly more internal energy to transition to a liquid state and thus staying colder for longer. Whilst your produce should arrive frozen, it is unlikely that the blue gel packs will still be solid.

Will my frozen items defrost during transit?

Partial defrost - it can happen! While we make every effort to make sure your order reaches you in perfect condition, occasionally some products may start to thaw a little. Fish and shellfish that are quite high in oil content tend to be more susceptible to this - eg. prawns, sardines or salmon. Because of the way that we pack your fish, this thawing process will have been gradual and, in much the same way that you might pop some slightly softer frozen broccoli, for example, straight into the freezer on returning from the supermarket on a hot day, it should be fine to do this.