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sustainable & regenerative
By working collaboratively with nature, regenerative agriculture focuses on regenerating the land through making a conscious, positive impact on our environment. These nutrient-rich beef steaks & chops are sourced exclusively from Prumpelstown Estate, which has been highly influential in reviving England's oldest breed, the Longhorn, increasing the herd size by circa 30% in 2022.
healthy soil, healthy plants, healthy livestock
Grazing on tasty and nutritious Multi-Species Swards that provide a diverse mix of grasses, legumes, and other plants, the cattle are fed a rich salad bowl of herbaceous goodness every day. By 'migrating' pastures regularly, the herd benefits from constant access to fresh, nutritious forage, allowing for optimal nutrient ingestion from the sward, while also promoting healthy preservation of the grasses for the next planned rotation.
Livestock reared on a diverse array of swards, in a regenerative environment have a far higher concentration of health-promoting phytonutrients in the meat when compared with animals reared under general practice. Production methods, livestock health and the crucial soils that we produce our beef from are key to delivering a nutrient dense product.
Additionally, the succulent herb-rich pastures are particularly palatable for cattle, leading to an increased total feed intake. As a result, the animals become increasingly efficient, leaving a decreased carbon footprint.